Community building involves a process of creating a band of followers with a common interest around a product/brand, blog, or site online. It’s an ongoing process where members of the community share skills and experiences to strengthen and develop each other (individuals, associations, and institutions) and the community. Community building literally means building a community aimed at achieving some set of desired outcomes (safer neighborhoods, more profitable businesses, and so forth). Community building accentuates the beneficial facets of actions that shape up relationships, values, and other aspects of community. In a nutshell, community building possesses a significant connection to community organizing and community development.
There could be different forms of community building, but one form of community building that prominently stands out is the commercial use of the power of human community in building community around a product or market concept that boosts customer loyalty.
In fact, there’s a line of thinking that community building revolves around building a brand, but honestly speaking, it’s much more than that. Community building provides a forum for people to participate and interact each with other. The end result of the entire exercise of building a community is to produce a vibrant community around a person, a product or a brand.

  Advantages of Community Building

 

(1) Increases Traffic

(2) Increases Customer Loyalty

3) Big help in cutting Costs

(4) Providing Technical and Customer Support

(5) Obtaining valuable customer Information