Content moderators assume a crucial responsibility of making sure all is fine in a community. But there are certain situations when content moderatos are compelled to be shed their be-nice-to everyone image. In such cases, content moderators have the onus to act and ensure the environment in the community is not damaged. To put in simply, content moderatos are a bit like bouncers at bars/nightclubs who are required to monitor all the goings-in and act only there is trouble brewing. Like bounce...

When will Twitter turn itself into a profitable business? Well, it’s a question that’s being asked on umpteen occasions in social media circles. In fact, the general line of thinking is that Twitter is witnessing exponential growth in recent times, but it always keeps getting armed with a question as to why Twitter hasn’t be able to translate that so-called phenomenal growth into a money-making venture. A glance at the recent figures released by market research firm comScore o...

Brands are always looking at new ways and means to market their product/service. In an era where there is cut-throat competition, brands are always putting their thinking caps on how to give more value to the marketing campaigns for their products/services. And e-mail seems to be emerging as a big draw among brands and business when it comes to carrying out their marketing campaigns. A recent survey conducted by Datran Media in association with Direct Marketing Association E-mail Experience Co...

Gone are those days when top brands and businesses would just engage their public relations staff and marketing managers with the task of carrying out the ‘marketing push’ for their products/services. The latest marketing mantra for these big corporate houses is to derive maximum possible mileage through the social media platforms. Corporations are beginning to better understand the essence of making their products/services heard loud and clear through these social media forums. Am...

Social networking sites have become the most-desired place for brands, businesses and celebrities to make their online presence felt. Social networks have become a way of life for millions who reconnect with their family members and friends. Amidst the massive craze for social networking what has gone largely unnoticed is how its popularity is also adversely affecting the marital lives of many. A glance at the recent study by a UK-based firm Divorce-Online would make you wonder as to how social ...

When an organization seeks to branch out, it’s a clear indication that it is fast walking on the ‘growing’ path. And for the world number one social networking site Facebook, the scenario is pretty similar. The social networking giant, who only recently touched 400 million users, has thrown enough indications about their seriousness to consolidate its presence in the Asian region with the recent launch of their first operations office in the Indian city of Hyderabad. The move ...

Explosion of social media in last year or so has done one thing for sure: it has made brands and businesses realize the importance of making an online presence through the various social networking sites. Power of social media overwhelmed us so much that it has even left corporations racking their brains over what actually could be the best possible social media strategy to market their services/products. Of course, ultimate objective of brands and businesses is to make the most of social me...

Suhrid Barua Millions are hopping onto the social networking bandwagon to stay connected with their friends and family members. Many use these platforms to share their personal experiences/thoughts about issues surrounding them. And when one talks of people ‘sharing their personal experiences/thoughts’ through the various social networks, it is to suggest that users are probably going to share probably everything under the sun, sometimes even stuff which should be best left in the p...

MySpace’s plunge in popularity from the heydays of 2006 when they were considered the most visited social networking site in United States has been rapid with each passing day. 2009 was a year in which the downslide of the depleted social network got even more pronounced. And 2010 is a year in which MySpace need to find ways to revitalize the social network so that they can be once again taken seriously in the social networking space. But the recent departure of MySpace CEO Owen Van Na...

Search giant Google generated maximum possible ‘buzz’ in the social networking space ever since they came up with its latest social feature Buzz last week. Unveiling of Google Buzz, which allows users to share status updates, photos, videos, comments among others, did take many by surprise (surprise primarily because Google already has a social networking site Orkut) and has set tongues wagging about whether it can get into competition mode with the likes of Facebook and Twitter. B...