Link Building has emerged as a useful pathway for drawing ‘increased’ traffic to a website. Link Building involves a process of creating inbound links to one’s own website, which can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. There are few types of linking one of which is reciprocal links. Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. After link ...