Explosion of social media in last year or so has done one thing for sure: it has made brands and businesses realize the importance of making an online presence through the various social networking sites. Power of social media overwhelmed us so much that it has even left corporations racking their brains over what actually could be the best possible social media strategy to market their services/products. Of course, ultimate objective of brands and businesses is to make the most of social me...

Social networks are increasingly becoming a hub for organizations to promote their brand. Use of social media platforms seems to be the brand building mantra for the companies, irrespective of whether they are well established or startup companies. While all this brand promotion exercise looks perfectly justified as social media platforms provide organizations a handy pathway to serve their needs, one thing that sometimes goes overlooked is how brands cope with negative review/comment on social...

Sustaining social networking sites can never an easy proposition, especially if you are not able to work out an effective monetization strategy in the long run. Even the three major players in the social media space - Facebook, Twitter and LinkedIn have endured the hard way to reaching where they are today. But, for one of the world’s earliest social networking sites, Friendster, the going has been tough and if media reports are anything to go by, the social network will be sold to an As...

Most brands, especially the new entrants, embrace social networks as part of their brand awareness campaign. And for all these startups, or even the well established corporations, social networking sites are just another route to ensure they are heard loud and clear. Similarly, most people try to seek out more information about a brand after getting to know about it through the social networking sites – Facebook, Twitter, LinkedIn, MySpace among others. But among all these popular social ...

Google’s social networking site Orkut recently went into a makeover mode. The move was hardly surprising as Orkut has been working towards regaining lost ground from rivals Facebook and Twitter. The revamp exercise actually left quite a lot wondering as to why it took so long for Orkut to go for an overhaul considering the social networking company was launched in 2004. Orkut’s refresh look was probably just what the doctor ordered even as Orkut bids to fend off competition from Fac...

With every passing day, more and more organizations are embracing social media to promote their brand. In an era where there is cut-throat competition to acquire a slice of the market pie, organizations are looking at just about anything that can help to enhance their brand image. Generally, there’s a line of thinking that social media platforms can give organizations the cutting-edge market presence. Most organizations actually opt for the social media route as they feel that it helps th...

Surfing social networking sites has become a way of life all across the globe. Actually, there isn’t any age group that doesn’t get hooked on to these sites. The craze for using such social networking sites is at an all-time high and that’s not bad at all for the growth of the social networking companies. Popularity wise, social networking sites are fast becoming a kind of ‘must use’ but what’s hugely ‘disturbing’ and ‘discouraging’ is ...

Facebook’s rivals may be quite far from swapping at their heels in terms of grabbing the social networking market space, but that hasn’t allowed them to be complacent. In fact, the world’s largest social networking company has been continuously making rapid strides, which was only amply indicated after it finally came public about making profit and having more than 300 million users. There was a huge deal of buzz in the social media circles ever since Facebook's founder and c...

Social networking sites are not just soaring on the popularity graph with each passing day but also enabled users to make social networking a more educative experience. Many teenagers are donning the educative role of introducing hundreds of new words into the language thanks to their prolific use of social networking sites like Twitter, Bebo and MySpace. According to UK-based Daily Telegraph, the induction of new words by teenagers using social networking sites has made such an impact that w...

The use of social networking sites was taken to a ‘new level’ but for all the wrong reasons. The Daily Telegraph (www.telegraph.co.uk) carried a report which says that a Sussex-based (In England) 42-year-old woman, Victoria Richardson, went through the horrors of her belongings being burgled and then was taunted about the same by the thief who managed to access his victim’s Facebook page and posted messages about the dubious act. Interestingly, the brazen thief posted the mess...