When will Twitter turn itself into a profitable business? Well, it’s a question that’s being asked on umpteen occasions in social media circles. In fact, the general line of thinking is that Twitter is witnessing exponential growth in recent times, but it always keeps getting armed with a question as to why Twitter hasn’t be able to translate that so-called phenomenal growth into a money-making venture. A glance at the recent figures released by market research firm comScore o...

Brands are always looking at new ways and means to market their product/service. In an era where there is cut-throat competition, brands are always putting their thinking caps on how to give more value to the marketing campaigns for their products/services. And e-mail seems to be emerging as a big draw among brands and business when it comes to carrying out their marketing campaigns. A recent survey conducted by Datran Media in association with Direct Marketing Association E-mail Experience Co...

Gone are those days when top brands and businesses would just engage their public relations staff and marketing managers with the task of carrying out the ‘marketing push’ for their products/services. The latest marketing mantra for these big corporate houses is to derive maximum possible mileage through the social media platforms. Corporations are beginning to better understand the essence of making their products/services heard loud and clear through these social media forums. Am...

Social networking sites have become the most-desired place for brands, businesses and celebrities to make their online presence felt. Social networks have become a way of life for millions who reconnect with their family members and friends. Amidst the massive craze for social networking what has gone largely unnoticed is how its popularity is also adversely affecting the marital lives of many. A glance at the recent study by a UK-based firm Divorce-Online would make you wonder as to how social ...

When an organization seeks to branch out, it’s a clear indication that it is fast walking on the ‘growing’ path. And for the world number one social networking site Facebook, the scenario is pretty similar. The social networking giant, who only recently touched 400 million users, has thrown enough indications about their seriousness to consolidate its presence in the Asian region with the recent launch of their first operations office in the Indian city of Hyderabad. The move ...

MySpace’s plunge in popularity from the heydays of 2006 when they were considered the most visited social networking site in United States has been rapid with each passing day. 2009 was a year in which the downslide of the depleted social network got even more pronounced. And 2010 is a year in which MySpace need to find ways to revitalize the social network so that they can be once again taken seriously in the social networking space. But the recent departure of MySpace CEO Owen Van Na...

Search giant Google generated maximum possible ‘buzz’ in the social networking space ever since they came up with its latest social feature Buzz last week. Unveiling of Google Buzz, which allows users to share status updates, photos, videos, comments among others, did take many by surprise (surprise primarily because Google already has a social networking site Orkut) and has set tongues wagging about whether it can get into competition mode with the likes of Facebook and Twitter. B...

Popularity of Bit.ly is massive in the URL shortening space. It’s touted the most-sought-after option for web users when they use the social networking sites, especially micro-blogging platform Twitter.  As we all know, Twitter doesn’t allow text messages to be more than 140-characters, so many of us turn to Bit.ly which help condense long internet addresses into much shorter strings of random characters. In the last year and a half or so, URL shorteners have gained immense sig...

Social networking sites have become a way of life for many of us. In fact, it won’t sound like a far-fetched exaggeration to even suggest that most of us can’t seem to think of life without social networking. Same seems to be the case with celebrities (be it a movie actor, sportsman, author or a politician) who use the various social networks to connect with their fans, well-wishers among others. For the fans, any kind of information posted by celebrities about their day-to-day hap...

Social media sites are fast emerging as a must-visit destination for business houses. It’s the desired route every corporation wants to take to market their brand. Even internet marketers are embracing social media in a big way. In fact, use of social media is now no longer confined to just building buzz around a product or services provided by an organization. Internet marketers are now looking at making the most of social networking sites like Facebook, MySpace, Twitter and others to ge...