Social media sites are fast emerging as a must-visit destination for business houses. It’s the desired route every corporation wants to take to market their brand. Even internet marketers are embracing social media in a big way. In fact, use of social media is now no longer confined to just building buzz around a product or services provided by an organization. Internet marketers are now looking at making the most of social networking sites like Facebook, MySpace, Twitter and others to ge...

The manner in which Facebook has been surging ahead in popularity worldwide could be a serious pointer that its competitors may have a plenty of catching up to do if they are harboring ambitions of come anywhere close to them. The phenomenal growth of Facebook has seen the world’s largest social networking company widen the gap between them and the rest, so much so that it sometimes giving us a feeling that Facebook’s number uno status in the social network space may just be beyond a...

One of the earliest social networking sites, Friendster is all set to be sold to MOL, a Malaysian online payment firm, and industry experts  see this as a forward looking move considering the social network haven’t been able to do much in United States save for its strong presence in the Asian region. But amidst all the aura of positivity surrounding the acquisition of Friendster (the social network arrived much before MySpace and Facebook emerged in the social networking market) by ...

Social networks are increasingly becoming a hub for organizations to promote their brand. Use of social media platforms seems to be the brand building mantra for the companies, irrespective of whether they are well established or startup companies. While all this brand promotion exercise looks perfectly justified as social media platforms provide organizations a handy pathway to serve their needs, one thing that sometimes goes overlooked is how brands cope with negative review/comment on social...

Sustaining social networking sites can never an easy proposition, especially if you are not able to work out an effective monetization strategy in the long run. Even the three major players in the social media space - Facebook, Twitter and LinkedIn have endured the hard way to reaching where they are today. But, for one of the world’s earliest social networking sites, Friendster, the going has been tough and if media reports are anything to go by, the social network will be sold to an As...