MySpace’s plunge in popularity from the heydays of 2006 when they were considered the most visited social networking site in United States has been rapid with each passing day. 2009 was a year in which the downslide of the depleted social network got even more pronounced. And 2010 is a year in which MySpace need to find ways to revitalize the social network so that they can be once again taken seriously in the social networking space. But the recent departure of MySpace CEO Owen Van Na...

Search giant Google generated maximum possible ‘buzz’ in the social networking space ever since they came up with its latest social feature Buzz last week. Unveiling of Google Buzz, which allows users to share status updates, photos, videos, comments among others, did take many by surprise (surprise primarily because Google already has a social networking site Orkut) and has set tongues wagging about whether it can get into competition mode with the likes of Facebook and Twitter. B...

Community building involves a process of creating a band of followers with a common interest around a product/brand, blog, or site online. It’s an ongoing process where members of the community share skills and experiences to strengthen and develop each other (individuals, associations, and institutions) and the community. Community building literally means building a community aimed at achieving some set of desired outcomes (safer neighborhoods, more profitable businesses, and so forth). ...