Gone are those days when top brands and businesses would just engage their public relations staff and marketing managers with the task of carrying out the ‘marketing push’ for their products/services. The latest marketing mantra for these big corporate houses is to derive maximum possible mileage through the social media platforms. Corporations are beginning to better understand the essence of making their products/services heard loud and clear through these social media forums. Am...

Social networking sites have become the most-desired place for brands, businesses and celebrities to make their online presence felt. Social networks have become a way of life for millions who reconnect with their family members and friends. Amidst the massive craze for social networking what has gone largely unnoticed is how its popularity is also adversely affecting the marital lives of many. A glance at the recent study by a UK-based firm Divorce-Online would make you wonder as to how social ...

When an organization seeks to branch out, it’s a clear indication that it is fast walking on the ‘growing’ path. And for the world number one social networking site Facebook, the scenario is pretty similar. The social networking giant, who only recently touched 400 million users, has thrown enough indications about their seriousness to consolidate its presence in the Asian region with the recent launch of their first operations office in the Indian city of Hyderabad. The move ...

Explosion of social media in last year or so has done one thing for sure: it has made brands and businesses realize the importance of making an online presence through the various social networking sites. Power of social media overwhelmed us so much that it has even left corporations racking their brains over what actually could be the best possible social media strategy to market their services/products. Of course, ultimate objective of brands and businesses is to make the most of social me...

Suhrid Barua Millions are hopping onto the social networking bandwagon to stay connected with their friends and family members. Many use these platforms to share their personal experiences/thoughts about issues surrounding them. And when one talks of people ‘sharing their personal experiences/thoughts’ through the various social networks, it is to suggest that users are probably going to share probably everything under the sun, sometimes even stuff which should be best left in the p...