In a bid to encourage civil servants to tweet more, the British government has come out with guidelines for its departments on using the microblogging service.  The guidelines will urge departments to ‘tweet’ more, for up to an hour a day. The twenty page document, developed by the Department for Business, Innovation and Skills (BIS), endeavors to set out a clear process and set of objectives for using the widely popular social networking service.  The BIS document guides g...

Content moderation involves deciding what user-generated content to publish and what to delete. This process allows a content moderator to essentially keep an eye on content in a space and take action when it's needed to help ensure appropriate content is posted. For example, if discussion posts in the space could become contentious; a content moderator might want to review them before they become visible to other people. The same could be true if content contains sensitive information. A conten...

Search Engine Optimization is touted as possibly the most significant pathway in marketing your brand’s website online. Organic (no paid advertising) Search Engine Optimization is your site’s best solution for long-term search engine ranking health. It’s far less expensive than paid advertising, and results in much more sustainable outcomes. Search Engine Optimization is an ongoing artistic process aimed at improving the quality, design and architecture of your site. Search En...