Community building involves a process of creating a band of followers with a common interest around a product/brand, blog, or site online. It’s an ongoing process where members of the community share skills and experiences to strengthen and develop each other (individuals, associations, and institutions) and the community. Community building literally means building a community aimed at achieving some set of desired outcomes (safer neighborhoods, more profitable businesses, and so forth). ...

Popularity of Bit.ly is massive in the URL shortening space. It’s touted the most-sought-after option for web users when they use the social networking sites, especially micro-blogging platform Twitter.  As we all know, Twitter doesn’t allow text messages to be more than 140-characters, so many of us turn to Bit.ly which help condense long internet addresses into much shorter strings of random characters. In the last year and a half or so, URL shorteners have gained immense sig...

Social networking sites have become a way of life for many of us. In fact, it won’t sound like a far-fetched exaggeration to even suggest that most of us can’t seem to think of life without social networking. Same seems to be the case with celebrities (be it a movie actor, sportsman, author or a politician) who use the various social networks to connect with their fans, well-wishers among others. For the fans, any kind of information posted by celebrities about their day-to-day hap...

Irrespective of the size, success or popularity of a community, content moderators are, at all times, expected to exercise extreme care and caution to ensure every user-generated-content is reviewed before it goes live on a site. But there could be occasions when inappropriate comment can get posted on your site despite all the care taken by your moderators. Of course it goes without saying that every effort should be undertaken by content moderators to skirt such a scenario, as it can be hugel...

Social media sites are fast emerging as a must-visit destination for business houses. It’s the desired route every corporation wants to take to market their brand. Even internet marketers are embracing social media in a big way. In fact, use of social media is now no longer confined to just building buzz around a product or services provided by an organization. Internet marketers are now looking at making the most of social networking sites like Facebook, MySpace, Twitter and others to ge...

The manner in which Facebook has been surging ahead in popularity worldwide could be a serious pointer that its competitors may have a plenty of catching up to do if they are harboring ambitions of come anywhere close to them. The phenomenal growth of Facebook has seen the world’s largest social networking company widen the gap between them and the rest, so much so that it sometimes giving us a feeling that Facebook’s number uno status in the social network space may just be beyond a...

One of the earliest social networking sites, Friendster is all set to be sold to MOL, a Malaysian online payment firm, and industry experts  see this as a forward looking move considering the social network haven’t been able to do much in United States save for its strong presence in the Asian region. But amidst all the aura of positivity surrounding the acquisition of Friendster (the social network arrived much before MySpace and Facebook emerged in the social networking market) by ...

Social networks are increasingly becoming a hub for organizations to promote their brand. Use of social media platforms seems to be the brand building mantra for the companies, irrespective of whether they are well established or startup companies. While all this brand promotion exercise looks perfectly justified as social media platforms provide organizations a handy pathway to serve their needs, one thing that sometimes goes overlooked is how brands cope with negative review/comment on social...

Sustaining social networking sites can never an easy proposition, especially if you are not able to work out an effective monetization strategy in the long run. Even the three major players in the social media space - Facebook, Twitter and LinkedIn have endured the hard way to reaching where they are today. But, for one of the world’s earliest social networking sites, Friendster, the going has been tough and if media reports are anything to go by, the social network will be sold to an As...

Engage Brands provides you the wherewithal to build a vibrant community facilitated by a band of followers who share a common interest surrounding a brand. It doesn’t matter whether you want to create a new online community, or whether you are seeking changes to an existing community or simply you want to maintain your current community, Engage Brands shall lend its helping hand always! Engage Brands has at its disposal a highly proficient community management team that helps you to handp...