News & EventsNews Social Media Is Murky Area For Marketers of Alcohol -Posted on 08 Aug 2010Social nets leave more doors ajar, allowing minors to wander into the boozy realms.
Yahoo Opens Global Media Contest -Posted on 09 Aug 2010Internet giant launches a global review of its media chores.
More Marketers Start Blogging -Posted on 18 Aug 2010One in three companies will have a public-facing blog for marketing this year.
Zoom Pumps Up Network With LA Fitness Deal -Posted on 11 Aug 2010The health club will use Zoom's digital network in more than 330 locations.
Report: It's a Strong Year for Display Ads -Posted on 31 Aug 2010Despite stalled economic recovery, online display advertising has shown impressive vigor.
How to Sell the BlackBerry Torch to an IPhone User -Posted on 16 Aug 2010The latest BlackBerry smart phone hit the market to little fan fare on Thursday -- there were no reports of long lines outside AT&T stores or Twitter complaints about jammed up online orders. As this reporter fiddled and futzed with the new BlackBerry Torch and perused its early ads, I couldn't help but ask: How would I sell this thing?
The Pants That Stalked Me on the Web -Posted on 02 Aug 2010There's a lonely section on old Route 66 between Seligman and Kingman, Ariz., where re-creations of once-ubiquitious Burma Shave signs fly by: You Can Drive A/ Mile A Minute/ But There Is No/ Future In It. Those ads know where you're going, and they know where you've been. I thought of them this week as I was stalked by a pair of pants. Short pants, actually, and several of them.
Remember Three-Screen Marketing Plans? So 2007. Time to Get Ready For Six Screens -Posted on 23 Aug 2010While it's clear most brands are not all that comfy with the notion of three screens today, the bad news is that it's about to blow wide open to six screens. Why? Because consumers are demanding more and more control in their increasingly "pull" digital world.
Zoom Pumps Up Network With LA Fitness Deal -Posted on 11 Aug 2010The health club will use Zoom's digital network in more than 330 locations.
Google Me: Have We Been Using It All Along? -Posted on 18 Aug 2010The rampant speculation around esoteric social platform Google Me is dominated by talk of Google's numerous failed forays into the territory. Much of the skepticism is a result of a reasonable expectation that Google is building a destination site, one that could house games and messaging, formatted the way current counterparts are. But what if that's not the plan? What if Eric Schmidt's now infamous quote about not needing another Facebook meant that there is no destination site in the works? What would that even look like?
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