News & EventsNews Omniture Adds Facebook Ad Data -Posted on 03 Mar 2010The move could pave the way for more advertising dollars to flow to the social network.
Unilever: Brands Must Move Past TV Spots -Posted on 03 Mar 2010Speaking at the 4A's conference, vp of personal care Kathy O'Brien said the focus needs to be on social media.
Opinion: Time Is Running Out on Legacy Media Brands -Posted on 16 Feb 2010As the world moves faster, specificity is needed to stay fully informed on any given topic.
Publishers Team Up on Kia Digital Ad Buy -Posted on 22 Feb 201045 magazine titles are running ads for the Kia Sorento in their digital editions.
Critique: Augmented Adidas -Posted on 16 Feb 2010The technology has a next-stage advantage in that the user can go straight to the games without downloading anything.
Publishers: It's Time for an Intervention -Posted on 23 Feb 2010Publishers build their businesses with trusted in-house sales teams and premium networks only to be lured into the remnant-ad market by the promise of a few more dollars. It's Business 101. You can't play premium and volume at the same time and emerge with your price structure intact.
The Myth of Free: Pay With Your Wallet or Your Time -Posted on 27 Jan 2010Bad business models are often build upon false assumptions -- there is no such thing as free content. Ad supported content is not free; advertisers are paying for the expected time each viewer spends watching a commercial or looking at a print or online ad. The audience is paying with their time.
Fear Not the Cookie: Traceable Ads Save Money for Consumers -Posted on 18 Feb 2010
In 2010, we enter a world of addressable advertising that delivers highly personalized, relevant messages to consumers in a value exchange with advertisers. So why fuss about cookies?
Beyond the Badge: Big Media Brands Strike Foursquare Deals -Posted on 08 Feb 2010Brands seem to be tripping over themselves to align with hot mobile startup Foursquare. Pepsi, Tasti D-Lite and Metro News dipped their toes, a wave of media brands including Bravo TV, HBO, Warner Brothers, Zagat and the History Channel are now testing the waters, experimenting with the platform in new and interesting ways.
Why I Caved, Bought Cable TV, and Gave Up on My 'Hulu Household' -Posted on 05 Feb 2010Late last month, I walked into the Time Warner Cable store on East 23rd Street in Manhattan and sat down with a saleswoman. I left a few minutes later with a bright orange shopping bag, a new digital cable box, and $80-plus monthly digital cable subscription. OK, that's not too out-of-the-ordinary. But by buying cable, I was a failure.
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