Foreign Exchange with Daljit Dhaliwal
Foreign Exchange is a weekly, half-hour international affairs TV series hosted by acclaimed global journalist Daljit Dhaliwal on Public Broadcasting Station. The program probes the global questions of the moment from a profound, new perspective. Through in-depth conversations with international newsmakers, politicians, diplomats, and journalists, Dhaliwal examines America's role in an increasingly complex and interdependent world.
Challenges:
- Foreign Exchange felt that its programming that would be of significant value to audiences beyond those it could reach through its network of PBS stations.
- All of its programming was available online, and relevant to a wide range of current events and discussions.
- Its main problem was that it lacked extensive exposure online, and also did not have the funds to market its brand and products through traditional marketing channels.
- The program's website ( http://ForeignExchange.tv) performed relatively poorly in online searches.
- The brand lacked any true Social Media presence.
Solutions:
- Engage Brands performed a comprehensive analysis of the ForeignExchage.tv website, delivering a thorough report detailing the current SMO/SEO standing of the site, along with steps to significantly improve online traffic to the site.
- The Engage Brands team was able to gain access to the TV show's website, and perform all online SEO-related reconfiguration firsthand.
- Engage Brands team performed online branding triage for the Foreign Exchange. The work included extensive SEO-related coding aimed at increasing the brand's visibility in search engines; extensive link building to assist in the SEO process as well as expose the site's content to new customers; and a complete, top-to-bottom social media make-over.
- Future plans are to embed user generated content capability to the site and moderate the content generated. The team is also planning to include ecommerce functionality to the site whereby customers can buy mashed up videos on topics of interest.
Main Site:
http://ForeignExchange.tv
