News & EventsPress FOREIGN EXCHANGE TV PARTNERS WITH WASHINGTON, DC-BASED ENGAGE BRANDSPosted on 28 Jul 2009 (Chantilly, VA) Engage Brands announced today the formation of a strategic partnership with “Foreign Exchange TV with Daljit Dhaliwal”. Engage Brands will work with the producers of the acclaimed international affairs TV series to provide online branding expertise related to Social Media Marketing and Search Engine Optimization. The aim of this alliance is to help dramatically increase exposure of the program’s vast collection of timely and informative interviews and comment... Big fall in direct marketing new business pitchesPosted on 09 Jul 2009 LONDON - The number of direct marketing pitches fell by 35.8% in the first half of 2009, in the strongest indicator yet of the recession's impact on the discipline.
The figures come from agency intermediary AAR, which monitors all reviews including those of its competitors, across the core marketing disciplines.
DM was the second hardest discipline, after communications planning which fell by 60% in the six-month period.Advertising new business pitches dropped by... Lida hires two for Boots Advantage Card workPosted on 09 Jul 2009 LONDON - Lida has added two new staffs to its Boots team, three months after taking over management of the Boots Advantage Card account from Proximity/Craik Jones.
Sarah Richards joins the account as data planner, having previously worked on Boots at Craik Jones (now Proximity London), as well as Great Ormond Street Hospital, the COI and Gap.
Richards has worked at Tesco's data agency dunnhumby and client side at Yorkshire Building Society.Moving from Redwood aft... |
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